Superdry began in Cheltenham, England under the brand Cult Clothing in 1985.

18 years later, founder Julian Dunkerton joined forces with Bench designer and founder James Holder to create a new in-house brand, Superdry.

After its introduction into Cult Clothing stores, the Superdry brand quickly grew in popularity, eventually leading Cult Clothing as a whole to rebrand themselves collectively as Superdry.

With creative contemporary design and strong style, it’s no wonder this collection is sported and endorsed by celebrities such as soccer superstar David Beckham and award-winning actor Idris Elba.